A growth proposal for Hatimi Properties, Dubai
Six years of real estate performance marketing across India and Dubai, combining media buying, buyer acquisition, campaign optimisation and technology to drive measurable business growth.
00The principle
I don’t measure success by how many leads a campaign generates. I measure it by how many have genuine buying intent, how many reach a site visit, how many become customers, and what revenue the investment returns.
Sanket Shiktode, Senior Manager, Performance Marketing
01Track record
The scale I have worked at in UAE off-plan and residential marketing. These are campaigns I planned, ran or led; the bookings were closed together with sales teams and the developers behind each project.
Figures as published on sanketshiktode.com. Revenue reflects bookings attributed to campaigns I managed across teams and accounts, not a single employer’s results.
Selected campaigns I have taken to market. Hover to pause.
02The Hatimi opportunity
Hatimi already has what most brokerages spend years building: a reputation for integrity, a RERA-certified team and a portfolio across Dubai’s most active communities. What it can add is a marketing function that brings serious buyers to that team every week, and shows leadership what each dirham produced.
An observation, not a conclusion
When I reviewed the Google Ads Transparency Center and the Meta Ad Library, I did not find visible active advertising for Hatimi. That may reflect timing or other accounts. Either way, it points to room for an owned, always-on acquisition channel alongside portal listings and referrals.
Everything here is built around five outcomes
03How I will grow Hatimi’s business
Pick a job to see what it does for the business, which channels do it, and when it comes in.
Highest intent
People searching for a community, a project or a property type today are the closest thing to a ready buyer you can pay for. This is where the first dirham goes.
Lower friction
Many buyers would rather start a chat than fill a form. Instant lead forms and click-to-WhatsApp put a Hatimi advisor in a real conversation within minutes.
Demand creation
Investors and families who match the profile but are not searching yet. Video and community-led creative that builds familiarity, so Hatimi is the first call when they are ready.
Where bookings are won
Someone who viewed a listing or enquired is far more likely to buy than a stranger. Re-engaging them is inexpensive and often decides the booking.
Only when the numbers say so
Business owners and commercial investors, younger investor markets, and large launches that justify premium video placements. Added once the core engine shows a clear cost per booking.
Reaching the right buyers, not just more of them
Tenants ready to own. Community-led messaging, mortgage-ready price points, visit-first.
Saudi, Kuwaiti and Omani buyers. Arabic creative, yield and Golden Visa angles.
Indian diaspora in the UAE and beyond. Time-zone aware follow-up, payment plans, trust.
UK, Europe and Asia. Capital growth stories, remote viewing, clear process.
Villas and branded stock. Tight targeting, fewer leads, senior advisor follow-up.
Need guidance more than offers. Hatimi’s advisory positioning fits them naturally.
Families moving up. School, community and handover timing matter more than yield.
Offices, shops and warehouses. ROI-led, B2B audiences, longer decision cycles.
04Project launch framework
A warm audience before day one
A strong first wave of enquiries
Advisors spend time on real buyers
Visits, bookings, measured revenue
Lead quality over cheap leads
More leads are not necessarily more business. Better leads create better sales opportunities.
Illustrative shape only, not Hatimi data.
A low cost per lead looks good in a report. Then half the numbers don’t answer, many can’t afford the stock, and advisors lose days chasing them.
The cost per lead may be higher, but more of them take the call, visit and book. The cost of a sale goes down, which is the number that matters.
05Connecting marketing to revenue
Impressions, clicks and cost per lead tell you what marketing did. They don’t tell you what it earned. Tap any step to see the number leadership gets at that point.
I want leadership to know exactly which marketing investments are producing serious buyers, and which are contributing to actual business.
In practice: one weekly view for management, one daily view for the marketing desk, both reading from the same CRM data. No vanity metrics, no surprises at month end.
06The technology advantage
A secondary strength, but a real one. I hold a B.Tech in Computer Science (AI & Machine Learning) and a Diploma in Computer Engineering, and I build my own marketing tools rather than waiting on agencies or IT.
Landing Page BuilderProject details in, a lead-ready landing page out, in minutes.
Google Ads Campaign CreatorComplete real estate Search campaigns, keywords and ad copy.
AI Campaign OptimiserMoves budget toward what qualifies and away from what doesn’t.
Lead-to-Booking TrackerSpend, qualified leads, site visits and bookings in one view.
Help advisors spot the most promising buyers first, prioritise their calls and spend less time on enquiries unlikely to convert.
Route each enquiry to the advisor who knows that community or segment, the moment it arrives.
Instant first replies and assisted follow-ups so no buyer waits overnight for an answer.
Show which campaigns generate qualified buyers and bookings, with proper tracking between the ad platforms and Hatimi’s CRM.
Automated weekly performance summaries and faster creative testing, so decisions take hours, not weeks.
07Experience
Nov 2025 – Present
Senior Manager, Performance Marketing · GCC & Pune
Strengthened the Dubai region’s campaign structure, processes and team. Aligned marketing with sales targets to improve lead volume, CPL, qualification and CPQL. Works with the Chief Business Officer on AI-led dashboards and decision support. Built and trained teams across GCC and Pune.
Jan 2024 – Sep 2025
Senior Executive → Account Manager · Mumbai
Ran high-value real estate accounts and grew client media scope. Stabilised underperforming accounts through quality control and strategic reviews. Worked across residential, commercial, plotted and senior living. Mentored new executives.
2022 – 2024
Paid Media Manager · Mumbai
Built the performance marketing team from scratch: hiring, training and establishing the function behind the company’s digital growth. Most Creative Manager award and multiple Employee of the Month honours.
2020 – 2021
Paid Media Executive · Mumbai
Built performance marketing as the sole performance marketer: budgets, landing pages, creative, execution and reporting end to end, plus partner and vendor management.
B.Tech, Computer Science (AI & Machine Learning)
Diploma, Computer Engineering
08The first 90 days
No promised CPL cuts or booking counts before I have seen Hatimi’s historical data. Targets get set in month one, against real baselines, and reported honestly from there.
A written audit, agreed baselines for lead quality and cost, and a growth plan with targets both marketing and sales have signed off.
Live campaigns, a working qualification process with the sales team, and the first weekly report showing cost per qualified buyer and site visits.
Clear evidence of which channels produce visits and bookings, what to scale next, and a six-month roadmap with budget recommendations.
Next step
Six years of real estate performance marketing across India and Dubai, a working understanding of how property buyers are acquired, and the technical ability to build a smarter marketing operation. My focus is simple: attract the right buyers, create qualified opportunities, spend more efficiently, and connect marketing to revenue.
